See details of our 2022 – 2027 Strategic Plan below, or to download a pdf version click here.
Vision
To further advance and administer the Santa Gertrudis breed to meet all market requirements encountered in wide-ranging environmental conditions.
Mission
To promote the Santa Gertrudis breed as an integral player in the long-term viability of the Australian beef industry.To utilise classified Santa Gertrudis cattle to retain and expand the commercial sale value of the breed.To provide members with resources and support to grow market share.
Core Values
To respect staff, members and customers of the beef supply chain.Integrity in all our dealings.Appreciate and acknowledge the range of markets and management systems that our members work within.
Strategies
Promotion & Industry Engagement
- Communicate and promote Santa Gertrudis history, diversity and commercial advantage.
- Develop and facilitate a consistent strategy for promotion via a range of mediums.
- Increase target audience for potential buyers of our genetics.
- Establish and maintain corporate engagement to promote the benefits of the breed.
Youth & Education
- Provide opportunities for members to increase skills and knowledge that will benefit their business and the breed
- Invest in future leaders through education, development and participation activities for youth members.
- Enabling and supporting education for members through the provision of different learning modes.
Member Services
- Staff to provide efficient member services including accurate and timely registration and recording.
- Provide regular and effective communication with members.
- Build and maintain the capability of staff and Councillors to satisfy member needs, monitor strategic direction and comply with legal and corporate requirements.
Breed Development
- Adopt genetic technologies that better position members to meet demand for high-quality beef and changing markets.
- Maintain the Santa Gertrudis Standard of Excellence.
- Participate in industry Research & Development.
Information Systems
- Utilise information systems to maintain and enhance the authenticity of the Stud Book.
- Facilitate the use of technology to advance genetic integrity.
- Maintaining state of the art information systems for efficient and effective service delivery.
Financial Viability
- Maintain financial rigour through efficient and accurate reporting processes.
- Build the Association’s financial viability by exploring other income opportunities.
- Develop and maintain sponsorships and partnerships to support promotion, education, research and development and adoption opportunities.
