Strategic Plan

See details of our 2022 – 2027 Strategic Plan below, or to download a pdf version click here.


To further advance and administer the Santa Gertrudis breed to meet all market requirements encountered in wide-ranging environmental conditions.


To promote the Santa Gertrudis breed as an integral player in the long-term viability of the Australian beef industry.
To utilise classified Santa Gertrudis cattle to retain and expand the commercial sale value of the breed.
To provide members with resources and support to grow market share.

Core Values

To respect staff, members and customers of the beef supply chain.
Integrity in all our dealings.
Appreciate and acknowledge the range of markets and management systems that our members work within.


Promotion & Industry Engagement

Youth & Education

Member Services

Breed Development

Information Systems

Financial Viability